The Sponsorship Playbook

Video Course

Double exposure of Greg Lutzka in profile merged with him wall riding on a concrete wall
The Skateboarding Sponsorship Video Course

Land Legitimate Skate Sponsorships And Build Your Pro Career.

Get SponsoredWith Greg Lutzka
Greg Lutzka wearing a black hat, smiling
I always had a vision to help amateur and aspiring skateboarders get sponsorships and build a career in skateboarding without trying to figure it out on their own— like I did.
— Greg Lutzka
K-SwissGlobeAlmost SkateboardsOakleyRockstar EnergyToyotaHarley-DavidsonMonster EnergyDarkstar SkateboardsOsirisIndependent TrucksRicta WheelsMob GripFKD BearingsVolcomKickerK-SwissGlobeAlmost SkateboardsOakleyRockstar EnergyToyotaHarley-DavidsonMonster EnergyDarkstar SkateboardsOsirisIndependent TrucksRicta WheelsMob GripFKD BearingsVolcomKicker
The Core Problem

This Is the Main Problem

You skate six hours a day, master heavy technical tricks, and film clean lines. Yet your inbox stays empty while other skaters get picked up by major brands. The hidden truth is that raw skill is only half the battle. Brands don´t just look for hard tricks. They look for skaters who understand how to help them sell products.

It is not your fault that your direct messages get ignored. Nobody ever taught you how team managers actually scout talent. You end up spending your own money on broken decks, worn shoes, and contest fees while feeling stuck on an unpaid shop flow team.

Watching your prime years pass by without progress hurts. You wonder if your dream of turning pro is slipping away, while your family asks when you will get a real job. The problem is not your talent on the board. You are simply sending technical noise instead of the business value brands want to see.

Greg Lutzka launching over a street course container
Greg Lutzka competing in a large skateboarding event
The Opportunity

This Is the Opportunity

There is a direct path to break through the industry noise without selling out your style. Instead of begging for free product, you present your skating as a valuable business asset. You give team managers clean video parts, structured media kits, and professional communication that demands respect.

This system comes directly from decades of competing and winning at the highest level of skateboarding. As a 2-time X-Games gold medalist and 3-time Tampa Pro champion, Greg Lutzka reveals the exact blueprint used to secure major brand deals, signature boards, paid travel budgets, and more.

Imagine waking up knowing your gear, contest travel, and entry fees are fully covered by top companies. You skate with complete freedom, earn a steady monthly retainer, and finally prove to everyone that your passion is a real career.

3X
Tampa Pro Champion
2X
X-Games Gold Medalist
140,000+
Skaters Reached Worldwide
Who Is This For

Built For Skaters Who Are Done Waiting To Be Discovered

The Unsigned Street Skater

You film heavy street footage daily, but brands never reach out. You want a proven roadmap to get noticed by real team managers.

The Stuck Flow Rider

You receive free shop decks and stickers, but no real money. You are ready to level up from regional flow to paid contracts.

The Dedicated Contest Competitor

You spend your own savings traveling to amateur contests without sponsor backing. You want the industry guidance needed to turn pro for good.

Course Content

What You'll Learn

Module 01

Build your brand from the ground up.

Learn how to start building a professional identity around your skating so brands can see more than just your tricks. This module explores the key pieces that shape how you present yourself, your skating, and the value you can bring to potential sponsors.

Module 02

Know your deal: Sponsor vs ambassador vs licensing.

Understand the different types of opportunities that can exist between a skater and a brand, and why knowing the difference matters. Get a clearer picture of what these relationships can look like and how they can fit into your long-term career.

Module 03

Breaking down the strategies to locking down deals.

Go behind the scenes of what it takes to turn your skating and personal brand into real business opportunities. Explore the approach, positioning, and key considerations that can help you move from simply getting noticed to creating serious conversations with brands.

Module 04

Maximise Tax savings and protect assets.

Get an introduction to the business side of a professional skateboarding career and why the structure behind your income matters. This module explores how professional athletes can think about organizing their business, protecting what they build, and being more intentional with their finances.

Proof

Proven Results from Real Skaters

“I spent years trying to figure out how to get sponsored and had no idea what I was doing wrong. Greg's course completely changed my approach. A few months later, I landed my first real sponsorship.”
Jake M.
Amateur Skateboarder
“Greg breaks down the skateboarding industry in a way that actually makes sense. I stopped guessing, started approaching sponsors with a real strategy, and ended up getting opportunities I never thought were possible.”
Marcus R.
Aspiring Pro
Greg Lutzka wearing an X Games gold medal and holding his skateboard
Greg’s Story

My Story

I grew up in Milwaukee, Wisconsin, with one goal: to become a professional skateboarder.

I didn't come from California, and I didn't have a roadmap telling me how to turn skateboarding into a career. I just knew I loved skating, so I spent years filming, competing, traveling, and doing everything I could to get better.

Eventually, I made one of the biggest decisions of my life: I left the Midwest and moved to Southern California to chase skateboarding full-time. I was taking a huge risk, but I believed in what I could accomplish on a skateboard.

Along the way, I learned that becoming a professional isn't just about how good you are at skating. I had to learn how to get my footage in front of the right people, how to work with sponsors, how to represent brands, and how to turn my skating into something companies wanted to invest in.

That journey led me to two X Games gold medals, three Tampa Pro championships, multi million dollar sponsorship deals, international travel, signature products, some of the biggest brand deals in the industry, and a career I was able to build around skateboarding.

But I also made plenty of mistakes along the way. I had to figure out a lot of things through trial and error that I wish someone had taught me when I was starting out.

That's why I created this course.

I want to give you the roadmap I wish I had when I was coming up — so you can spend less time guessing what sponsors want and more time putting yourself in a position to get noticed, build relationships, and create real opportunities from your skating.

The Investment

The Skateboarding Sponsorship Video Course

Your Roadmap To Real Sponsorships

Skate brands lock in team budgets and rider allowances early every season. Enrollment is capped for each group to keep our outreach templates exclusive and effective with team managers.

Your Course Package

  • Full digital video training masterclass
  • The complete step-by-step roadmap to get noticed
  • Lifetime access to all core modules
  • Stream on any phone, tablet, or desktop
  • Video course resources
  • Access to our private community
  • Option to schedule 1 on 1 session with Greg himself
  • Support
  • And many more features like events, merch, and more which will be added along the way
$97One-time
Yes, I Want Access Right Now
Greg Lutzka with signature Harley-Davidson skateboard decks alongside his team

The Skateboarding Sponsorship Video Course

Turn Your Skating Into Something Brands Can Invest In.

Greg Lutzka switch front blunt down a handrail
Future Vision

Which path are you going to take?

The Road Ahead

Picture what your life looks like a few months from now.

You wake up in the morning without the stress of an exhausting retail shift hanging over your head. You walk over to your front door and pick up a fresh box of decks and shoes sent straight from your sponsors.

You no longer skate on razor tail or tape your shoes together. Your gear is covered. Your contest travel to events like Tampa Am is paid for. And when you land your run, your parents and your crew are standing by the course, finally seeing that every drop of sweat and every slam meant something real.

You have an official contract, a monthly retainer hitting your bank account, and direct access to team managers who respect your work. You are finally building a long-term career doing what you love.

The Other Road

Now look at the other road.

You can close this page and keep doing what you have been doing. You can keep buying eighty-dollar decks out of your own pocket. You can keep sending cold direct messages to brand accounts that never get opened.

Months slip into years. Your body takes more heavy slams without any medical support or gear allowance to show for it. Eventually, your prime physical window closes, and you end up looking back at your talent wondering what could have happened if you just learned how the industry actually works.

You already put in the work on the board. The tricks are there. All you need now is the blueprint to turn that passion into a real career.

Frequently Asked Questions

Frequently Asked Questions

You can certainly spend countless hours searching YouTube, Instagram, Google, ChatGPT, articles, and even forums for individual pieces of information. The problem is that you'll have to figure out what actually matters, what applies to your career, and how all the pieces fit together. This course brings Greg Lutzka's experience into one structured roadmap so you can learn the business side of skateboarding without spending years trying to piece it together yourself.

No. You don't need to be an influencer or go viral. Professional communication, strong footage, personal identity, consistency, and the ability to represent a brand can all matter when building relationships with sponsors. This course shows you how to communicate your value without relying on follower counts.

You don't have to be. The goal is to understand how to position the skating you have today, highlight your strengths, and pursue opportunities that make sense for your current level while continuing to develop.

That's a great place to start. But receiving free product isn't necessarily the same as building a professional sponsorship career. The course shows you how to think beyond simply getting free gear and how to position yourself for more serious opportunities as you progress.

You don't need an expensive camera or professional film crew. The focus is on understanding how to present and curate your skating effectively so your footage communicates your ability clearly and professionally.

No. Understanding the business side can actually give you more freedom to skate. When you understand your value, contracts, and brand relationships, you can make more informed decisions and work toward building a career around something you love.

You'll learn how to build your brand, understand different types of deals, pursue sponsorship opportunities strategically, and think about the business structure behind a professional skateboarding career.

The course covers:

  • Building your brand from the ground up
  • Sponsor vs. ambassador vs. licensing
  • Strategies for pursuing and securing deals
  • Business structure and financial considerations for professional skaters

You receive immediate lifetime access to the on-demand video course. You can work through the lessons at your own pace from your phone, tablet, or computer and revisit the material whenever you need it.

No. The focus isn't simply on posting more clips and hoping a brand discovers you. The course is about understanding how to position yourself professionally, communicate your value, and approach the business side of skateboarding with a strategy.

No legitimate course can guarantee that a specific brand will sponsor you. Sponsorship decisions depend on many factors outside your control.

What the course provides is the knowledge, frameworks, and perspective Greg developed throughout his professional career so you can approach sponsorship opportunities with a much clearer strategy.

You're protected by a 7-day money-back guarantee.

Go through the training, apply what you learn, and use the resources provided. If you don't feel that you've gained the clarity you need to position yourself for legitimate sponsorship opportunities, you can request a full refund within the first 7 days.

You take the risk out of the purchase.

No. This is a one-time purchase. There are no recurring subscription fees. You receive lifetime access to the course and any future course updates included with your purchase.

Lifetime. Once you purchase, you can return to the training whenever you want and revisit the lessons as your skating and career develop.

Yes, I Want Access Right Now

One-time payment • Lifetime access • 7-day money-back guarantee